Project Description:
Manhattan Home Design specializes in high-end mid-century modern furniture. Their website needed an update to better reflect the chic and sophisticated nature of their product offerings.
Contribution:
- User-Centric Redesign: Redesigned the website with a focus on user experience. Implemented a minimalistic, clean layout that highlights the beauty of each piece of furniture. The new design was inspired by modern aesthetics with ample white space and high-quality product images.
- Navigation Improvements: Simplified the navigation structure to help users find products more easily. Introduced filters and search capabilities that allow customers to sort products by category, price, and material.
- Interactive Features: Added interactive elements like a virtual showroom and a “Room Planner” tool that allows customers to visualize furniture in their own space. This increased user engagement and helped drive sales.
- Performance Optimization: Optimized the website’s performance by compressing images, minifying CSS and JavaScript files, and enhancing server response times. This improved the overall speed and user experience.
- SEO and SEM Strategies: Implemented comprehensive SEO and SEM strategies to increase organic traffic and improve search engine rankings. This included keyword research, meta tag optimization, and setting up pay-per-click (PPC) campaigns.
