Project Description:
Eton Shirts is a luxury shirt brand that required a redesign to elevate its online presence to match its premium product range.
Contribution:
- Luxury Theme Redesign: Developed a sophisticated and elegant custom theme that resonates with the brand’s high-end image. The new design focused on high-quality visuals, including sharp product images and videos.
- Enhanced E-commerce Functionality: Improved the online store functionality by implementing features like wishlists, product comparisons, and advanced search filters. This made the shopping experience more enjoyable and efficient.
- Content Creation: Worked on content creation to better communicate the brand’s heritage, craftsmanship, and attention to detail. This included a blog section, behind-the-scenes videos, and customer testimonials.
- Performance Improvements: Optimized the website for speed and reliability. This involved server-side optimizations, leveraging CDNs, and ensuring all front-end elements were as lightweight as possible.
- Internationalization: Implemented features to cater to international customers, including multi-currency support, international shipping options, and language translations.
